The strategies that we all once relied on are no longer effective, and we can’t keep doing the same things and expecting to have more reach. Instead of following predetermined steps to success, we’re all having to figure it out as we go. We all knew things would change after the pandemic, but two years later, we’re seeing the results in unexpected ways. As small business owners, we absolutely have to be paying attention because how this impacts us in the next few years is going to be really important. The truth of the matter is that the market is shifting. We can add them all to the same board by typing in the board name(s) under the “Add Board to All” or individually add them to specific boards by typing the board names under each pin. We’d want to make sure these pins were heading to the boards we wanted them to head to. Once we click “Go Schedule”, a new window will pop up letting you tell Tailwind where you want to pin those pins. If you can provide an all-encompassing experience for them, they’ll follow you and stick around. The entire point is for you to create a user experience for people who are searching for specific topics. Also, consider bulk pinning other people’s content. We have boards broken down per topic, so we could go through and select all pins related to social media, for instance, and bulk schedule just those. Pro Tip: Bulk select your pins based on topic and category. You’ll see we currently have three pins selected and we could click “go schedule” if those were the only ones we wanted to bulk schedule at this time. Then click the Tailwind extension in your browser and click on as many of your pins as you’d like to schedule. Go to your profile and open a board you’d like to start pinning from. We bulk pin directly from within Pinterest using the Tailwind extension because they make it super easy. Once you have the extension downloaded for your browser, go ahead and open up Pinterest. It’s free and it’ll save you a ton of time, we promise. You’ll be able to find your extension download button under “Publisher” -> “Drafts”. Try it on for size, see if you like it (you will) and let Tailwind rock your world.Īfter creating your account in Tailwind, the first thing we recommend doing is downloading the extension for your browser. Sound good? If you create your account using this link you’re going to unlock 30 days of Tailwind for free. ![]() GETTING TAILWIND FOR FREEįirst, let’s get you Tailwind for free. We’re walking you through how to use Tailwind to #PinAllTheThings so your biz can be running without you doing a thing. So today, that’s what we’re talking about. ![]() We’ve recommended Tailwind to a lot of creative small business owners, but that’s come with a lot of questions about how you actually use the app. It is a paid app (about $9/month), but keep reading to see how you can try it for free. Tailwind is a desktop (and phone) app that allows you to bulk pin and schedule pins for days, weeks, and months in advance. ![]() We’d heard that other bloggers like to pin up to 20-25 times a day, but the only way we were going to be able to be on the platform that frequently was if we had help. Since Pinners are on the platform multiple times a day, the analytics are kind of all over the place for “the best time” to pin. Our clicks, repins and traffic would go up consistently every month, but we knew there was more we could be doing. Heck, it meant Pinterest was one of our top referrers (next to Instagram) for traffic, so it was nothing to complain about. We would pin as new content was posted every single weekday (when a blog post would go live). Now, in our post about our daily Pinterest formula we talk about how we used to spend 2-3 minutes a day tops on the platform.
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